From: Emma
To: You
I believe good strategy is like a postcard.
Clear, concise, human, and intriguing enough to inspire someone to visit the corners of culture you’ve seen, and learn more.
But I’ve also found that behind every well-written postcard, there is a journey deep enough to fill a letter.
Recognition
D&AD New Blood Black Pencil - Scan to Revolt
D&AD New Blood Yellow Pencil - Scan To Revolt
“Most Disturbing Idea” - Andy Pearson, VP Creative, Liquid Death, Brandcenter Sprint 2025
Press
USA Today: Tiny NYC Billboards Reimagine Real-Life Products for Rodents
Ad Age: Why Tiny Ads Targeting Rats Are Popping Up All Over New York City
Breaking and Entering Media: Advertising News You Need to Know
Little Black Book: D&AD Honours 2024 New Blood Award Pencil Winners
VCU Brandcenter: BC Students are Awarded the Ultimate Accolade at the D&AD New Blood Awards
Co-Founder
Ads For Rats 2025
Strategy Intern
Publicis NYC 2024
PR Specialist
ActivTrades 2022-2023
Journalist
ESG Today 2020-2022
Strategy Intern
McCann Bulgaria 2020
Experience
Education
Creative Brand Management
M.S. VCU Brandcenter 2023-2025
Journalism & Mass Communication
B.A. American University of Bulgaria 2018-2022
what you also get if you hire me as a strategist
(click here to see me give a presentation on the disappearance of Bella Goth)
sims lore historian
soup connoisseur
niche TikTok sounds reciter
archivist of very delicate little trinkets