HYDDEN
Brandcenter Project (Live Client)
CLIENT
Hydden is a solution for descrete disposal of personal hygiene products. It conceals whatever is placed inside of it so that it cannot be seen or smelt.
Hydden is a solution for descrete disposal of personal hygiene products. It conceals whatever is placed inside of it so that it cannot be seen or smelt.
ASK
Research was needed to inform the positioning of the product and the next steps necessary to bring it to potential licensing partners. Our target was women aged 18+.
Research was needed to inform the positioning of the product and the next steps necessary to bring it to potential licensing partners. Our target was women aged 18+.
METHODOLOGY
Competitive & Category Analysis
Survey
1:1 Interviews
Competitive & Category Analysis
Survey
1:1 Interviews
FINDINGS
Distilled 4 Key Insights That Point to Opportunities in This Space:
01 Blind acceptance
02 Inconvenience of current routines
03 Desire for shame-free discretion
04 Touch points = pain points
OPPORTUNITIES
IT’S IN THE NAME
Position Hydden as an empowering solution. Women don’t want to feel like they should hide disposed of personal care products but appreciate a solution designed to improve the convenience of their routines.
Position Hydden as an empowering solution. Women don’t want to feel like they should hide disposed of personal care products but appreciate a solution designed to improve the convenience of their routines.
DON’T STOP AT SANITATION
Hydden offers women more than just privacy. Focus on its convenience and benefits to the environment and septic systems.
Hydden offers women more than just privacy. Focus on its convenience and benefits to the environment and septic systems.
TOUCHLESS TECHNOLOGY
Any point of touch contributes to the pain of the disposal experience. Respondents are willing to pay more for a product activated with motion sensor technology.
Any point of touch contributes to the pain of the disposal experience. Respondents are willing to pay more for a product activated with motion sensor technology.
CUSTOMIZATION
The potential for product customization influenced respondents in Hydden. They expressed preferences for customizeable material or finish, colors and sizes
The potential for product customization influenced respondents in Hydden. They expressed preferences for customizeable material or finish, colors and sizes