DISCO SPORTS
Brandcenter Project (Live Client)
CLIENT
Disco Sports is a locally owned sporting goods store in Richmond, Virginia that sells sporting goods, and sports team memorabilia. The store has been in business since 1970 and offers team sales, embroidery, awards, and trophies.
Disco Sports is a locally owned sporting goods store in Richmond, Virginia that sells sporting goods, and sports team memorabilia. The store has been in business since 1970 and offers team sales, embroidery, awards, and trophies.
PROBLEM
Not enough people in Richmond are aware that Disco Sports is the go-to place for expert advice and knowledge on sports gear.
Not enough people in Richmond are aware that Disco Sports is the go-to place for expert advice and knowledge on sports gear.
FINDINGS
We want to assume our future selves will be better, so it’s nice to think that buying the best gear will help us get there.
But you don’t want your gear to compromise your success.
The best grear is the gear that fits your body and current ability.
We want to assume our future selves will be better, so it’s nice to think that buying the best gear will help us get there.
But you don’t want your gear to compromise your success.
The best grear is the gear that fits your body and current ability.
STRATEGY & CAMPAIGN
Position Disco Sports as the one place in Richmond where athletes can get a customized sports experience for their unique needs.
”Drafted by us, fit for you”
Position Disco Sports as the one place in Richmond where athletes can get a customized sports experience for their unique needs.
”Drafted by us, fit for you”
MANIFESTO
Behind every slam dunk, grand slam, or gooooooooal there are years of determination.
And, every fragment of your gear holds the weight of the win. Rawlings baseball pants dusted with the slide to home plate.
Cutters receiver gloves warm from a Hail Mary’s impact, and the jersey that decided who you did it all for.
We at Disco Sports curate our store visualizing the player you will be tomorrow and rallying around the player you are today.
Drafted by us, fit for you.
SO, WHAT DOES THIS LOOK LIKE?
INSTAGRAM FEED: CONSISTENCY, MESSAGING, COMMUNITY ENGAGEMENT
SPORTS SWAP
When the gear you love no longer fits, the Disco Community is there for the next play.
When the gear you love no longer fits, the Disco Community is there for the next play.
TENTING
We make finding the right gear fit into your schedule by meeting you where you’re at.
TENTING
We make finding the right gear fit into your schedule by meeting you where you’re at.
REVAMPED REWARDS PROGRAM
REVAMPED REWARDS PROGRAM
TEAM
ACCOUNT MANAGEMENT & STRATEGY: EMMA KERENCHEVA, JULIA DAUM
CW: ANSLEE REAVES, AISLING DEANE
ART DIRECTION & EXPERIENCE DESIGN: MADELINE EDWARDS, ALICIA RYDEL